Terms of Service
These Terms of Service ("Terms") govern the provision of conversion rate optimization (CRO) services by Arafatcro Ltd ("Arafatcro", "we", "us", "our"), a company registered in England & Wales under company number 17325504, registered office 167-169 Great Portland Street, Fifth Floor, London, England, W1W 5PF, to the client engaging our services ("Client", "you").
By engaging us, accepting a proposal, or paying an invoice, you agree to these Terms.
1. Services
We provide conversion rate optimization services, which may include the design, build, QA, and deployment of A/B tests and website experiments using third-party experimentation platforms (such as Optimizely, VWO, and Convert), along with related consulting and analysis.
The specific scope, deliverables, and fees for each engagement are set out in a separate proposal, statement of work, or written agreement ("Engagement Agreement"). Where these Terms conflict with a signed Engagement Agreement, the Engagement Agreement prevails.
2. Client responsibilities
To deliver the services, we rely on you to:
- provide timely access to your website, experimentation platform, analytics, and any accounts or credentials reasonably required;
- provide accurate information, content, and feedback when requested;
- ensure you have the rights and permissions necessary for us to perform the work on your properties;
- comply with the terms of any third-party platforms used in the engagement.
Delays in providing access, information, or approvals may affect timelines and are not our responsibility.
3. Fees and payment
Fees are set out in the applicable Engagement Agreement or invoice. Unless otherwise agreed in writing:
- invoices are payable within 14 days of the invoice date;
- payments are made via our payment provider (Stripe) or bank transfer as stated on the invoice;
- fees are exclusive of VAT, which will be added where applicable;
- we may pause work on overdue accounts until payment is received.
4. Intellectual property
Upon full payment for an engagement, you own the final deliverables produced specifically for you. We retain ownership of our pre-existing methods, tools, frameworks, and general know-how, and we may reuse general skills and experience gained.
We may reference the engagement and non-confidential results in our portfolio and marketing unless you ask us in writing not to.
5. Confidentiality
Each party will keep the other's confidential information private and use it only to perform or receive the services. This obligation continues after the engagement ends.
6. Warranties and disclaimers
We perform the services with reasonable skill and care. However, conversion rate optimization involves testing and experimentation, and we do not guarantee any specific increase in conversions, revenue, or other business outcomes. Results depend on many factors outside our control, including your traffic, market, and product.
Except as expressly stated, the services are provided "as is" and we disclaim all other warranties to the fullest extent permitted by law.
7. Limitation of liability
Nothing in these Terms limits liability for death or personal injury caused by negligence, fraud, or any liability that cannot be excluded under law.
Subject to the above, our total liability arising out of or in connection with an engagement will not exceed the total fees paid by you for that engagement in the 3 months preceding the event giving rise to the claim. We are not liable for indirect, incidental, or consequential losses, including loss of profit, revenue, data, or goodwill.
8. Term and termination
Either party may terminate an engagement with 14 days' written notice, or immediately if the other party materially breaches these Terms and fails to remedy the breach within 14 days of written notice. On termination, you will pay for all work performed up to the termination date.
9. Refunds
Our refund policy is set out separately in our Refund Policy, which forms part of these Terms.
10. Governing law
These Terms are governed by the laws of England & Wales, and the courts of England & Wales have exclusive jurisdiction over any dispute.
11. Contact
Arafatcro Ltd167-169 Great Portland Street, Fifth Floor
London, England, W1W 5PF
Registered in England & Wales, company no. 17325504
Email: dev@arafatcro.com
This document is a starting template, not legal advice. Have it reviewed by a qualified solicitor before relying on it, especially the liability and IP clauses.